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Tariffs are on hold. Your strategy shouldn’t be.

Author: Grant Thornton
Published On: 24 April 2025

With US trade tariffs affecting almost every area of global trade, UK businesses must now plan for an increasingly uncertain future. The US administration has announced a 90-day pause on some tariffs, giving businesses crucial breathing room to figure out their next steps – even if a 10% tariff still remains in place for UK exports to the US.

A heightened tariff regime is already introducing volatility into global supply chains, disrupting pricing structures, and has triggered retaliatory tariffs from several nations that will affect UK exporters and multinationals operating internationally.

For British companies with exposure to US markets, or those reliant on globally integrated supply chains, this 90-day period presents a critical opportunity to develop a strategic plan.

To support this process, see our latest insight here: Tariffs are on hold. Your strategy shouldn’t be | Grant Thornton

It outlines the practical steps your business could take now to prepare for the future – whether tariffs are lifted, reduced, or return in a more disruptive form.
It covers:

  1. The impact on the economy and UK businesses
  2. Tax implications (customs, VAT, transfer pricing)
  3. Supply chain disruption and resilience
  4. Scenario modelling
  5. Pricing strategy and customer sentiment
  6. M&A considerations
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