What thrilling new developments will 2025 bring to the exciting world of digital communications and video?

Below are the top five insights we found most intriguing, so if you want to find out more, grab yourself a cup of something and read on.

1. Video continues to be king.

According to Hubspot, over 3.3 billion people globally watch digital video.

Online videos accounted for 82.5% of all web traffic, which is expected to continue to rise. The importance of the medium is well-recognised amongst marketing professionals, with 87% planning to use it as part of their strategy in 2025 (Lemonlight).

With increasingly more social media platforms becoming video-first, there are numerous new visual tendencies and connected tools, like polls and live Q&As, making videos more interactive. Nevertheless, not all tools and TikTok trends work for every video, so always consider your key objectives and audience. According to LinkedIn, their users are 20 times more likely to share videos than other posts, with videos designed for silent viewing being 70% more likely to be watched to the end. (So, don’t forget those subtitles.)

2. Short-form videos may be in the lead, but long-form videos are making a comeback.

Short-form videos (under 60 seconds in length) have been dominating social media platforms fuelled by demand for engaging bite-sized content that is sharp and to the point. However, recent data suggest that longer videos are gaining popularity. From recipe videos, behind-the-scenes previews, interviews and demos, longer videos are coming back! Currently, 50 per cent of all video engagement is with videos longer than 15 minutes, yet these account for only 8 per cent of video content. But the key to making the most of long-form content is to create engaging, high-quality videos that resonate and appeal to your audience.

3. It’s all about the content.

When it comes to video content, the possibilities are endless. Depending on the audience and the purpose, there are many different types of videos to choose from in order to educate, entertain, engage and excite. For example, many leading podcasts, a traditional audio medium, now utilise video clips as part of their promotion, adding a visual dimension for their listeners to experience and boosting engagement.

Likewise, more and more businesses are using live streams to increase their global reach – a tactic available to big corporations and smaller enterprises.

Behind-the-scenes videos are also proving invaluable when it comes to connecting with your clients.

Speaking of clients, Wyzowl found that 68 per cent prefer to learn about new products and services through video. Data also suggest that video instructions help customers (93% of whom agree) and help reduce post-purchase support calls

4. Think vertical.

A key aspect to remember when planning your video strategy for 2025 is mobile optimisation. It may sound obvious, but most social media platforms are designed to be mobile-first, and most of us spend our time online on mobile devices. It is crucial to build and edit your video content in a mobile-friendly way, considering all aspects, from frames, subtitles, positioning of text and graphics, and, of course, accessibility. (We can always help with that.)

5. Let’s not forget AI.

Although it seems to be a little bit divisive (like Marmite – love or hate it), AI is here to stay. There are plenty of generative AI videos circulating the online space, and more and more companies are curious about this new and exciting innovation. This is a rather big topic and one we are intrigued to follow. Nevertheless, it is fair to say that new AI-powered video generation applications, editing software and much more to come, 2025 will bring many new developments in the field.

So, whether your business is new to video and curious to start using it in the new year, or you are looking for the next big thing to add to your corporate video portfolio, there are many opportunities to explore this exciting medium in the new year.

And, if you find yourself looking for advice, you know where to find us! 🙂