How a Design Consultancy Founder uses Storytelling and Personal Branding to Build Trust in Design

Season 2 of WHY DESIGN? kicks off with Benn Klewpatinond, founder of Inond® and creator of the FloatRower fitness machine.

Benn has built his consultancy by weaving together technical skills, storytelling, and personal branding—skills that have helped him stand out in a competitive market.

Here’s what we explore in this episode:
🔵 How storytelling fosters trust with clients and stakeholders.
🔵 Lessons from launching a ground-breaking product like the FloatRower.
🔵 Why personal branding is as crucial as technical expertise in design.
🔵 The intersection of creativity, entrepreneurship, and engineering.

Whether you’re looking to strengthen client relationships or incorporate storytelling into your practice, this conversation is packed with insights.

🎙️ So here it is… from my early days as a designer to founding Inond®, and everything in between. Privileged to have joined Chris Whyte on his WHY DESIGN? podcast – It was a fantastic opportunity to reflect on the lessons I’ve learned, the challenges I’ve faced, and the values that drive me every day.

🔗 Links to hear or watch the episode below 👇🏽

We start right back from school and share insights and experiences all the way from; University of Portsmouth to Goldsmiths, University of London to Bristan Group Ltd and Masco Corporation to LA Design Ltd to inventing FloatRower to launching into David Lloyd Clubs and right up to how and why I started Inond®

I share insights and experiences on:

🔵 How FloatRower taught me resilience, the value of collaboration, and the importance of turning ideas into businesses—not just products.

🔵 The story behind Inond and our mission to help clients get their ideas “out of their heads and into their hands.”

🔵 The role that curiosity, adaptability, and diverse experiences play in driving innovation.

🔵 Why authenticity, inclusion, and collaboration are at the heart of everything I do.

Whether you’re an entrepreneur, designer, or someone curious about what goes on behind the scenes of building businesses and products, I hope this episode resonates with you.

Take a listen to hear about the wins, the failures, and everything in between—and I’d love to hear your thoughts too! 👇🏽

🎧 Spotify https://lnkd.in/eUztbg4h

🎧 Apple https://lnkd.in/ejmewvPX

🎧 YouTube https://lnkd.in/e4HZsJfx