Point Zero Zero One

Description:

We are inspired by motorsport – a world that knows how to win – sporting and technical excellence with a commitment to innovation and improvement – and a passion for excitement and style. Where races are timed in thousandths of seconds – and every .001 counts.

.001 (Point zero Zero One) is built on the ethos of marginal gains / fractions of advantage.

In sport / life winning is hardwired into our psyche. Wins can be big or small, team or individual. Winning is about the promises you make to yourself – running to the next lamppost as much as aiming to be world no.1.

Our brand proposition is ‘ultimate performance’ in the products we create – premium performance activewear, beautifully made unique designs using production craft for comfort and durability, the very best fabrics and an obsession to product detail, or in the inspiration and confidence to help people win – whatever their win may be.

Alongside apparel we have been developing content built around the psychology of winning – using motorsport as the reference point to help develop mini modules that will help support mental fitness in any and everyday scenario – and to that end are actively looking for partners to bring this to market as an educational / training app.

And we are constantly looking for wearable tech ideas, or smart fabric opportunities to help the business create superior, unique products.

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