For the second time in three years, the Silverstone Technology Cluster has won the Advanced Engineering Show’s Best Marketing Campaign award.
AES organisers judged STC’s promotion of the show and its own VIP Lounge, in partnership with founding member Silverstone Park and member Jaltek, helped drive more visitors to the show than any other organisation.
The Lounge attracted almost 2,000 visitors over the show’s two days whilst the STC’s accompanying Innovation Zone – for 18 business members to exhibit – further drew the crowds.
“This award is the icing on the cake after what has been the most successful appearance so far at AES by the STC,” commented STC CEO Pim van Baarsen.
“It is also credit to the excellent work by all the STC team – this was the sixth time we had hosted the VIP Lounge and we can’t remember such a proactive and positive two days of networking.”
The STC previously won the award in 2022.
Article by Carl McKellar
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